Surviving or Thriving

Individuals need resources to function and progress.

To survive, at the most basic level, they need the resources of air, food, water & shelter.

Once they have those and a few others they start to need other things as they move up the pyramid.

Organisations have a similar model – just the content at each level is different and more complex.

For both Organisations and Individuals there are three parts to Resource Behavioural Friction:

Available, Obtainable & Efficiency.


Maslow's Pyramid of Need


How much is available depends on how rare it is.

The higher the specification or quality needed, the less there is.

And usually the less there is, the more competition there is.

Resource availability is both external and internal to the person or organisation.

For example. You may have the skills or you may need to find someone with the skills.

These are some of the factors that create Resource Behavioural Friction due to Availability.



Behavioural Friction in obtaining resources is obvious when thinking of external resources.

The Behavioural Frictions are present in things like the ability to:

Locate it, Afford it, Attract it, Engage it, Transport it & Sustain it.

What is perhaps less obvious is that these same Behavioural Frictions apply to internal resources as well!

Efficiently Effective

The last Resource Behavioural Friction is how you use resources.

It comes from being ineffective so their opportunity value is lost.

If comes from being wasteful in their use and so you are inefficient.

Ineffective is paying to join a gym and not attending.

Inefficient is going six times in a day for 10 minutes rather than visiting it once for an hour.

To minimising Resource Behavioural Friction  requires being Efficiently Effective:

Using the right thing in the right way!

Start using Behavioural Friction
to use the right things in the right way